In the competitive world of home services, standing out online is crucial. While there's no instant SEO jackpot, compelling videos can be a game-changer. They grab attention, build trust, and ultimately, convert website visitors into happy customers. Here are the top 5 Video Tips to start with: #1 Know Your Why & Who: Before diving into production, ask yourself: What's the video's purpose? Are you showcasing expertise, highlighting customer testimonials, or explaining a complex service? Knowing your "why" guides the video's message and resonates with the right audience. Who are you trying to reach? Define your ideal customer – their age, needs, and online behavior. This helps tailor the video's tone, visuals, and platform (think YouTube explainer vs. Instagram story). #2 Hook 'Em in the First 5 Seconds: Attention spans are shrinking faster than a leaky faucet. Grab viewers within the first 5 seconds with a captivating intro. Use a relatable problem, a surprising statistic, or a touch of humor to pique their curiosity and make them say, "I gotta see where this is going!" #3 Show, Don't Tell: People process visuals 60,000 times faster than text. Ditch the text-heavy monologues and let your videos do the talking. Showcase your team's skills with on-site footage, use animations to explain complex processes, and feature happy customers singing your praises. #4 Keep it Real & Relatable: Forget the sterile stock footage and staged scenarios. Home services are about real people solving real problems. Feature your genuine team members, capture authentic customer interactions, and show the messy (but rewarding) reality of your work. This builds trust and makes viewers feel like they're in good better hands. #5 Make it Easy to Take the Next Step: Don't leave viewers hanging at the video's end. Include a clear call to action, whether it's booking an appointment, visiting your website for a free quote, or following you on social media. Make it easy for them to connect with you and turn that interest into action.

When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog. Try to follow a process that's organic rather than heavy linking meant for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry-specific term to a blog post that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.